13 December 2023 - It was a rewarding Tuesday for CAE’s Team at the Dell Technologies Forum 2023, which took place at Magazine London on 28th November. Dell’s annual event is a must-attend place for business leaders looking to stay ahead of the curve throughout their respective industries.
This time, the event’s dynamic speakers brought together the latest innovations and trends across the technology space. Practical insights on how Dell’s emerging technologies can transform how we work were also offered, as well as additional information on how to accelerate growth and transformation for the upcoming years.
Additionally, the event featured various exhibitors ranging from VMware, AWS, and NVIDIA to AMD, Intel, and Microsoft, and offered a great opportunity for the CAE team to network with peers, customers, and partners.
The ambitious Partner-First strategy
Rob Tomlin opened the partner session by highlighting the core trends that are shaping the market currently. The Vice President UK Channel at Dell Technologies offered detailed insights into multi-cloud, modern data/AI infrastructure, Edge and security. Moreover, Dell revealed their ambition to expand their market share in the client, server, and storage space by FY 2027.
The newly announced Partner-First strategy for storage was a major part of the agenda, to foster collaboration with partners across 99% of Dell-covered accounts. It appears that Dell plans to bring in highly accredited partners as trusted advisors with a coherent GTM strategy, establishing that the technology company intends to work more closely with its partner channel in years to come.
Watch Chris France, Imran Arshad and Dan Hall offer highlights of Dell Technologies Forum 2023!
AI and the evolving technology trends
It was interesting to hear from Guest Speaker Alastair Edwards, who discussed the dynamic trends found across the technology space including generative AI, macro volatility, hybrid IT and multi-cloud, cybersecurity, the future of the workplace, and sustainability goals. Alastair backed Rob’s ambitions – the importance of the partner channel and predicted that it will continue to expand in the ensuing years.
While AI was highly discussed throughout the event as anticipated, practical visions such as services and reselling represent the largest opportunities for partners. For instance, services to help companies adopt, implement, and optimise the use of AI. Talks around AI in software development and data analytics were discussed as well, while offering insights on how to resell, co-sell, or cross-sell AI-related products & services.
What’s next for the cloud industry?
Rob brought in a panel of Dell’s senior leaders and explored their vision for the cloud in the final session. The future is, undoubtedly, in hybrid cloud as it continues to be a source of inspiration and cooperation. Essentially, a hybrid cloud allows businesses to exchange data, harmonise their visions, and benefit from each other’s expertise. During the event, the panel revealed that while the cloud is the bedrock for the future of technology, it has also become intricate and varied. This means that organisations are now more than ever required to depend on the right technology partner; a partner who can assist in exploring the challenges and opportunities that lie ahead.
CAE's Chief Technology Officer Dene Lewis commented: "Dell Tech Forum is a great opportunity to connect with our customers, colleagues, and Dell experts and to learn about the latest innovations in AI and hybrid cloud. I was particularly impressed by Dell’s new vision for the modern partner, which perfectly aligns with CAE’s strategy and values."
At CAE, we understand your goals and requirements to empower you to optimise your applications, workloads, data, and AI capabilities. With our comprehensive assessments and advisory services, we can work together to build effective ecosystems, which further allows you to offer value-added outcomes to your customers.
Contact us today to find out how we can help you find the optimal solution for your performance, security and cost objectives.