As an operator in one of the fastest moving industries, retail, you must adapt to market pressures in order to thrive, or even survive.
As margins continue to be squeezed and new entrants continue to drive innovation and change, bricks and mortar you must stay ahead of the competition to retain market share.
Traditional retail business models are changing, and your customers’ expectations are increasing. You need to be agile and react to changes fast to bring new business strategies to life, and be prepared to adapt and drive innovation rather than reacting passively to change.
With in-store digital transformation projects potentially taking months – or years – to deploy, keeping up with the increasing pace of change has often been high risk in terms of IT investment. CAE’s Store Platform allows your business models to be adapted fast, reducing response time, lowering costs, maximising value and enabling speed of deployment across your entire network of sites, keeping you one step ahead of the competition.
You recognise that consumer data represents an opportunity but you need to maximise the full potential of what’s on offer.
You have access to an abundance of new and potentially invaluable customer data across multiple channels and devices. Simply collecting and analysing this explosion of shopper data is just the start – you need to recognise that this data represents an opportunity, and actively generate it to drive business value – correctly done it can increase basket value.
Almost every customer entering a retail store is carrying a smart device, and two popular and effective ways to engage with a customer’s smartphone are with a mobile app that can facilitate a fast and contactless purchase process, or by leveraging the in-store Wi-Fi network. With 5G and Wi-Fi 6 now becoming mainstream they can ensure an enhanced customer experience.
As you’re faced with shrinking margins, increasing competitive pressures and digital disruption, your attention needs to remain focused on achieving more with the available resources, increasing store and workforce productivity, and reducing cost to serve.
In a rapidly evolving market, data no longer simply reports history. Instead, it informs decision making, driving your business to adapt and adjust processes and systems to remain competitive and profitable in the long term.
CAE’s technology and analytics deliver actionable data and new business insights that enable your workforce to improve productivity and increase efficiency to drive greater value.
Talk to our Experts
When it comes to your technology, whatever your reason to change or the outcome you want to realise, we’ll understand.
At CAE we have the people and the approach to deliver your desired outcome.