Microsoft Alliance Manager

We are recruiting for a ​Microsoft Alliance Manager. The role of the Alliance Manager – Microsoft is to drive, develop and strengthen strategic relationships within Microsoft and CAE. You will act as a daily key contact for internal and external communications between Microsoft and the wider CAE Sales team. You will help coordinate and execute the central business plan across all regions with a targeted approach to increase Profit and Revenue for CAE.


Main Duties and Responsibilities:

  • Design and own Business Plans (short, medium and long term)
  • Ensure the messaging from the plan is clearly articulated to all regions and executed to achieve given targets.
  • Monitor performance against plan and KPI’s and
  • Report monthly back to business
  • Host Quarterly meetings to update CAE Exec team on vendor messaging including looking at spend levels. Ability to provide direct vendor updates and ways to help CAE capitalise on these.
  • Manage overall satisfaction with internal/external Sales team and identify risks, issues and proactive ways to improve this and the overall sales experience
  • Engage across multiple departments including Exec level management to ensure an outstanding level of support and assistance is being provided by Microsoft
  • Awareness of forecasting and being able to communicate this to Microsoft in line with their Financial year and managing within the CAE sales team
  • Attending QBR’s and reporting actions and outcomes back into the Exec CAE team
  • Understanding Microsoft “go to market” messages and bringing them in line with CAE’s business strategy/objectives
  • Assist in managing Microsoft rebates and understand CAE’s position and how to continue to expand
  • Work closely with Head of Marketing to help drive and understand activity and how it’s measured, managed and reported
  • Assisting with the setup of sales enablement training for sales (Internal and External)
  • Evaluate and introduce complimentary new potential Vendors to Exec Team to see they give CAE another advantage over competition.
  • Be a representation of CAE at Microsoft conferences/summits (UK/overseas)
  • Provide a yearly Vendor Calendar to give details of all annual events available for CAE to attend
  • Actively involved in relationship building at senior account management level and above in Microsoft and assist  in ‘Man marking’ across the two organisations to maximise relationships and opportunities.
  • Negotiating extra funding/sponsorship from Microsoft for specific marketing campaigns.
  • Being aware of Microsoft Fiscal years to maximise on all commercial opportunity around promotions in line with quarter/year end




  • Proactive approach to role
  • Adaptable to change and being to take ownership of role
  • Ability to work to own initiative and under pressure
  • Excellent communication skills (face to face, verbally and orally)
  • Understanding Salesforce and MS Office
  • Understand rebates programs
  • Knowledge of Microsoft Software Licensing Programs, including, but not limited to, MPSA, EA and CSP
  • Experience in a similar role
  • Full understanding of the Microsoft roadmap and go to market



  • Flexibility of normal working hours to attend Events (sometimes abroad)
  • Sales, commercial or technical consultancy background
  • Knowledge of, and relationships with complimentary vendors



  • IT Background (Vendor, distributor or reseller)
  • Ability to identify ways to improve experience within vendor channel
  • Ability to multi-task and meet high demand across a large Sales Team
  • Basic industry knowledge
  • Marketing exposure
  • Commercial negotiation skills and understanding
  • Minimum of 5 years’ experience in similar role, preferably covering Microsoft
  • Experience of the Microsoft partner program



  • Clear and concise written and spoken communication skills
  • Ability to present at Board level (internal and external) and be accountable for actions taken from QBR’s
  • Understand and be adaptable to process
  • Able to work to deadlines which require cross department involvement
  • Customer Satisfaction
CAE Recruitment
CAE Recruitment